The counterattack of "medical device wholesale" in the Internet era
Category： Industry Dynamics
Summary： In recent years, the development of society coupled with the continuous improvement of human living standards, the rapid development of the medical device industry, now people can choose medical devices in the family, in order to meet emergency needs, the selection of medical devices is gradually advanced, the product structure is also constantly adjusted, the function is more diversified, the market capacity is also expanding.
In recent years, the development of society coupled with the continuous improvement of human living standards, the rapid development of the medical device industry, now people can choose medical devices in the family, in order to meet emergency needs, the selection of medical devices is gradually advanced, the product structure is also constantly adjusted, the function is more diversified, the market capacity is also expanding. At present, the medical service market is also gradually opening up, as well as the accelerated development of the Internet, medical devices have gradually established an online marketing platform. According to statistics, medical devices have become one of the most active and rapidly developing industrial fields in China, with an average growth rate of about 20%, much higher than the average level of the national economy and pharmaceutical industry in the same period. China has become the world's third largest medical device market after the United States and Japan.
Industry expert Luo Shengqian said that medical devices sound strange and professional, but when it comes to products such as heart stents and beauty pupils, it feels that they are close to life, and behind most consumers who do not know much about them, the medical device industry is developing rapidly. As medical devices gradually ride the express train of the Internet, he is also one of the beneficiaries. Luo Shengcheng said that as the general agent of Jiangxi Hongda Group's medical devices in Dongguan, the opening of the "medical device wholesale" network platform (www.zhaoqixie.com) has indeed promoted the development of the industry. He has been in the industry for many years and has a good understanding of the development of the industry. He said,
In developed countries, the output value of medical equipment and equipment industry and pharmaceutical industry is roughly the same. In China, the output value of the former is only 1/5 of the latter, and the serious imbalance of this proportion indicates that the medical equipment and equipment industry still has huge room for development in China.
Luo Shengxian analyzed, according to data from the Ministry of Industry and Information Technology, the total industrial output value of medical device enterprises above designated size in China in 2013 was 343.8 billion yuan, a year-on-year increase of 17.3%. By the end of 2013, there were more than 15,000 production enterprises and more than 170,000 second- and third-class medical device enterprises in China. Competition is gradually fierce, but also gradually formed vicious competition, products to shoddy good, through the Internet open platform, everyone put the product into the Internet space shuffle, more can benefit consumers, coupled with the current mobile Internet huge consumer group, as well as the vast online market, the future prospects of medical devices will be very broad.
It is understood that the "medical device wholesale" network platform not only includes medical devices, physiotherapy series, infusion equipment and other products, but also the latest information and expert remarks in the industry, a wide variety of products, and more enterprises in the industry have registered the website, enriching the industry's projects. There are also more merchants coming to visit, and online trading has become a trend in the industry.
The use of Internet thinking by traditional industries to promote industry transformation and upgrading has become a necessary road for all walks of life, and it has indeed ushered in a broader market and space for traditional industries in the era of the Internet. Just like the online platform of "medical device wholesale", in the process of continuous maturity, it will also promote the real transformation and upgrading of the industry.
Keywords： The counterattack of "medical device wholesale" in the Internet era